C.H.E.W and Excel

27 Jan

I’m sure you’ve all seen the commercial, two guys sitting on a couch – one with the Canadian Maple Leaf tattooed on his face, the other chewing Excel gum.

Only this isn’t only gum. It’s gum with a cause! Wrigley started the campaign C.H.E.W (Canadians Helping Each Other Win).  Wrigley is a Proud Partner of the 2010 Vancouver Olympics, and until March 21st, 2010, a portion of each pack bought goes to help the Canadian Olympic Foundation.

So what’s so special? Well, besides helping Canadian Olympians… well, it has the pretty little outline of the Canadian maple leaf on it 🙂 It still tastes the same – the cool mint that refreshes your breath!

Six Canadians were chosen on the pack:
– Hockey star Martin Brodeur
– Speed skater Denny Morrison
– Sledge hockey goaltender Paul Rosen
– Curler Kelley Law
– Snowboarder Brad Martin
– Alpine skier Kelly VanderBeek-Ford

PRICE: $2.99

To find our more information, or how you can help, visit their website:
C.H.E.W To Win

Canadian Olympic Foundation

Wrigley Encourages Canadians to C.H.E.W


12 Responses to “C.H.E.W and Excel”

  1. Fit 4 A Shopaholic January 27, 2010 at 4:36 am #


  2. Alana January 27, 2010 at 5:03 am #

    That gum is so good! But it took so long to find that one! I didn’t see any other packages.

  3. L. Pinette February 11, 2010 at 8:52 pm #

    I’m tired of people who make money off of making fun of canadian traditions , could they not say the gum helps athletes instead of making us look like retards to make their Omighty dollar. The Olympics are about the athletes and the sporting program of all countries, but not to the people who created this ad and endorse this ad do you see hockey players chewing your gum or growing beards during the playoffs. It’s TRADITION. tradition means more than making a dollar. I not only wont buy any of your gum again but anytime i would like to buy gum i will save that money and donate it to a sporting fund YOU GET NOTHING

    • Fit For A Shopaholic February 20, 2010 at 2:18 am #

      It’s GUM, relax. And it’s to help the athletes.

      Yeah, and that’s why I purchased the gum. Because it helps the athletes. Why should a CANADIAN company for CANADIAN athletes support other countries? It’s up to the other country to help their athletes.

      Again, it’s GUM. Relax.

  4. Todd February 14, 2010 at 5:01 am #

    Don’t listen to those idiots.

  5. Illiberal Lexicon February 17, 2010 at 5:44 am #

    Could not agree more. I will not only never chew excel again, but unless they apologise to the bearded – they are never to be trusted again! Shame on excel/wrigley –

    The William Wrigley Jr. Company was founded on April 1, 1891 originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company’s founder, began packaging chewing gum with each can of baking powder. The chewing gum eventually became more popular than the baking powder itself and Wrigley’s reoriented the company to produce the popular chewing gum.

    Wikipedia contributors. Wm. Wrigley Jr. Company. Wikipedia, The Free Encyclopedia. February 4, 2010, 09:57 UTC. Available at: http://en.wikipedia.org/w/index.php?title=Wm._Wrigley_Jr._Company&oldid=341862920. Accessed February 17, 2010.

    Bill had a beard. Nuff said.

    • ashleyintern February 17, 2010 at 12:42 pm #

      It’s just gum. And if you’re going to rant in a way that requires others to read it- spell check.

    • Fit For A Shopaholic February 20, 2010 at 2:15 am #

      You used WIKIPEDIA as your argument. INVALID.

  6. ylh February 23, 2010 at 8:45 pm #

    You know who else has a beard? Santa. And what does Santa drink? Milk, of course. Who was the star of Milk? None other than Sean Penn. And Sean Penn starred in Mystic River with… KEVIN BACON!

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